The travel agencies seem to do whatever they want,we booked a holiday last year that was advertised as cool,spacious interior,with temps reaching high 40s the heat in all public areas was unbearable,no aircon ,we complained in resort and since arriving home but got nowhere.It's not as though we can boycott the companies that treat us so badly because they are nearly all the same.Sorry to say I doubt that you will get anywhere with a complaint,but you could complain to trading standards and see what they say.

As long as you did get £150 pounds off the previously advertised price for the holiday you booked, there's nothing you can do about it and it's not false advertising. It would only be false advertising and Trading Stadards would only take it up if:

1) You didn't get £150 off the price it was previously being sold at.

2) The advertising also contained a guarantee that the price you paid would be the lowest that the same holiday was ever going to be sold for this season.

What they've done is really no different from what nearly all stores do - reduce prices for the early days of any sale period and then progressivly reduce any remaining stock as the sale continues until it does all shift. If you bought a £50 dress for £30 in the sales, a shop wouldn't give you a partial refund if they later reduced the price to £25 to shift the last few left on the rail and this instance is really no different. Tempting as it is, as others have said before here, if the price looked good value for money when you booked then there really is no point in continuing to check prices later unless there was some sort of price drop price matchin guarantee made at the time.

SM

Have to agree with SMa the price of holidays change all the time.
Sorry you didn't get it at the £50 lower price but at the same time if it had gone up by £50 were you going to give Direct Holidays the difference.

Once I have decided on a holiday, I don't usually check again as I realise that prices can go up or down at any time
but having read this I looked at the Direct Holiday Site and guess what - the holiday that I booked in the weekend
sale has gone down today too.
I feel slightly niggled and a bit naive for believing in that promotion and I wonder how many of us who booked
at the weekend has this happened to.
Has anyone's holiday increased in price today, meaning they got a better deal at the weekend?
.

I know holidays prices can go up and down I have booked plenty with Direct holidays but when i get an offer saying this weekend only you dont expect it to be cheaper 2 days later... never mind i have learnt one lesson and thats not to believe direct holidays emails...I didnt know what the price was before booking so dont know if i did get £150 off the price before the weekend email...

When I used to work for a tour op, we used to find if searching for our own holiday deals we found that holiday prices (especially late availability) went up from Friday to Monday and then dropped again mid-week.

Most people would be looking over the weekend or visiting their local travel agent and probably still keen to book if they found a holiday on Saturday that they wanted to book when the offices were open again on Monday.....

It's always worth checking out over a couple of weeks to see the pattern if you have a destination in mind and have the time to plan a bit in advance

Shell
Limassol, Cyprus

Not sure I get what the problem is. You booked at the price that was, I guess, £150 off the previous price at that time. The price then changed, happens with all products not just holidays. I bought a camera through Amazon last week, this week it is £10 cheaper. Will I get a refund if I ask? Er, no.

Presumably you were happy with the price because you booked it? If so, that's what matters really.

Yeah i was happy with the price.. but after the offer didnt expect it 2 go down in price 2 days later.. I only looked again because my son and his girlfriend decided they wanted to come with us... I dont usually keep checking the price...as i know they can either go up in price or down...

It must be quite irritating but it happens.

In reality, they have only reduced further because they didn't sell all the holidays they anticipated on the sale weekend. If they've heavily advertised something and they end up having not sold everything then do they hold onto what they've got at the same price or do they knock a bit more off in the hope of selling everything?

I know prices go up and down but far too often I've seen prices get inflated just before the weekend so we can feel goos when we use the £100 discount codes they've emailed us!
For example I could have had a Thomson holiday for £1850 on the tuesday, now we held off and on friday I was emailed a code giving me £100 off any holiday, so I go and quote the exact same holiday and I put in my £100 off code and it now brings the holiday DOWN to £1975! Guess what though? The £100 code is for that weekend only! Yet by the tuesday the holiday was back down to £1850 with No code so we booked it then!

Now I'm not going to call it a con but I'm guessing a lot of people are getting caught out thinking they are getting a bargain when they are not! Most people will think they'd better book it or else the code will run out!

For example I could have had a Thomson holiday for £1850 on the tuesday, now we held off and on friday I was emailed a code giving me £100 off any holiday, so I go and quote the exact same holiday and I put in my £100 off code and it now brings the holiday DOWN to £1975! Guess what though? The £100 code is for that weekend only! Yet by the tuesday the holiday was back down to £1850 with No code so we booked it then!

Most people would be looking over the weekend or visiting their local travel agent and probably still keen to book if they found a holiday on Saturday that they wanted to book when the offices were open again on Monday.....

Exactly the scenario I was referring to in my post a couple above yours!

If you have the time to monitor the tour operator website and prices for the destination/resort you are interested in for a few weeks in advance, it's always best to check out how prices fluctuate so you can anticipate when the rise and fall takes place in order to take advantage.

Shell
Limassol, Cyprus