Full information via DirectGov - http://www.direct.gov.uk/en/TravelAndTransport/Foreigntravel/AirTravel/DG_176737
Registering your API
Your airline will usually ask you to supply the passenger details found on the ‘machine-readable' page of your passport - that is the page containing your photograph.
You may be asked for your:
* full name
* date of birth
* gender
* passport number
* country that issued your passport
* date of passport expiration
You may occasionally be asked for additional information - such as the address of your first night's stay.
Your information will be taken either at the time of booking or by an automated passport reader during check-in. In most cases, if you do not provide your API in the time required, you may not be allowed to travel.
Some airlines are also, reportedly, permitting API to be entered on their websites - as per justjoe's post HERE.
Baldur