I was a first timer last February, we went over for our anniversary. We booked with Virgin and flew into JFK airport and virgin did all the transfers for us free. It cost us £1000 for 6 nights for two of us. We stayed right near the Empire state building, well a block or so away in the 30/30 hotel. We were central to everything, Macy's where we spent most of our time
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shopping. There are a lot of shops and malls we went into without having to get cabs from here. The hotel itself did what we needed it to do, the beds were soft and pillows, it also had a great power shower. Good storage space for lots of shopping (this was the main reason for us going), we took home two large suitcases each with virgin. The hotel has mixed reviews, but i am a bit of a person that likes luxury, but decided buying my shoes and clothes was more important. As i say it was clean, and comfortable. We didnt want a hotel in times square as for us it was further a field to drag all the bags as we were on the door step virtually central for everything. We did some sites, namely the ESB which you could see thru our bedroom window!, It was ok although i personally didnt like it half as much as top of the rock, this building is so open plan and everywhere you can see, esb is restricted more. If you cannot afford both i recommend the top of the rock, lines virtually none existent. Great shops there also and an ice rink outside which is fun.
The helicopter ride over the statue of liberty was awesome, we loved it and will do that again.
We went to see a show Mama Mia on broadway, we didnt book through virgin but went to the tourist information neat to planet hollywood up from times square, great prices and at the front.
We also went to central park, we walked from our hotel, it took 25 mins and went on the horse and carriage. Visited the biggest Apple store, bloomingdales, gap, calvin klein stores, the lot. I found shopping up that end very expensive than Macy's, and around that area.
It is such a fantastic place, and i am waiting for a time to go back to spend spend spend
Any more info, please ask.
ps....food is gorgeous and huge portions
Heres our review
edited to add link ........
http://www.holidaytruths.co.uk/reviews/united-states/new-york/manhatten/thirty-thirty-hotel/