Santa Eulalia is also
well worth considering.
(In fact, my family and I think the area is ideal - we love it.)
It's a VERY friendly area, very popular with locals of all ages,ALWAYS a good sign) families and
couples (both locals and tourists.)
It's right by the beach, has some fabulous restaurants and great bars in the immediate vicinity.
You can get the (air conditioned) bus into the Old Town for €1.10 or a taxi for €4 (approx)
There's also a good ticket agency next door to the well stocked, reasonably priced supermarket,
were allsorts of different types of trips are available to book at decent rates.
There's a few ATM's available in the area too, should you use this facility.
It's a 5-10min walk to the (boisterous of a night) end of the Strip and a lesiurely 20-30
mins walk to the (in my opinion) nicer, more couples/family orientated (Montechoro)
top end of the Strip.
Some places worth considering re accomodation...
Quinta Pedra Dos Bicos 4* apartments
(we stay here - book through private rentals though - usually MUCH cheaper)
Pedra Dos Bicos 4* Hotel (New last year)
Forte Da Oura Aparthotel
Oura Praia Aparthotel
Clube Praia Da Oura
Oura Estrella
Santa Eulalia Beach Club
Hope this is of some help.