Fancy a chadventure in 2010?
‘Chadventures' - a combination of adventure and raising money for charity - are expected to be in demand in 2010.
These or ‘volunturism'-based breaks that allow travellers to give something back to destinations are seen as attracting greater popularity.
ABTA's Travel Trends Report cites ‘x-factor destinations' - those with something new and unique to offer - and a desire for travellers to give something back to the destinations they visit, as key trends in British travel behaviour for 2010.
There is also a pent up wanderlust for areas emerging from troubled times, such as Sri Lanka, which looks set to increase in popularity next year.
Even Iraq is promoting itself as a future holiday destination for 2010.
Other long haul destinations that look set to return to popularity, and recover from the issues they have faced recently, include Mexico and Thailand.
Egypt, Turkey and Morocco are predicted to be strong destinations for 2010 as investment in luxury hotels and infrastructure, including more efficient airports and roads, will attract holidaymakers looking for high standards at lower costs.
The long haul trend may also be boosted by holidaymakers booking flights before the next round of Air Passenger Duty increases - by November next year it will mean a family of four flying to America having to pay £240 in tax.
Kenya, the Caribbean and Australia will also be hit hard by the rises in APD, ABTA warns.
The report suggests that ‘x-factor' holidays for 2010 might include a once in a lifetime trip to South Africa's World Cup or be influenced by the year's hot films and books.
The setting of the Twilight teen vampire saga, Forks, Washington State, is expected to build on its massive rise in visitor numbers in 2009.
Jamie Oliver's American Road Trip should also continue to increase bookings for ranch based holidays and trips to less-visited US states.
Culture vultures will head to Istanbul, next year's European City of Culture.
Other trends include:
Value:
Price capped holidays, including all inclusives, should continue to be popular, alongside a growing popularity for high end accommodation without eye watering price tags - Spain now offers luxury options to broaden its appeal, and even Butlins has taken the up market route to entice holidaymakers. Holidaymakers may also keep an eye on faltering economies, including Ireland and Dubai, in case good deals become available.
Cruises:
Cruises look set to increase their record passenger numbers of 2009, and will shake off their musty image next year with many new innovations tempting holidaymakers who want a little more. In 2010 will we see cruisers being able to buy vouchers to drink as much as they want, and book dedicated naked cruises.
Increased accessibility:
Las Vegas, Dominican Republic and Turkey will all benefit from increased flights making travel even easier.
Cultural influences:
Holidays will turn film and book fantasy into reality with Forks, Washington State, the setting of the Twilight teen vampire saga, hoping to build on its 1,000 per cent rise in visitor numbers in 2009. Shopaholics will take advantage of a more stable dollar / pound exchange rate and get inspiration from Sex and the City 2 in New York. The influence of Jamie Oliver's American Road Trip may continue to increase bookings for ranch based holidays and the opening of The Wizarding World of Harry Potter in Orlando, Florida is sure to send visitor figures soaring for 2010.
Destination focus:
Dubai:
· Dubai will be a place to go for bargain hunting in 2010, after the collapse of state-backed ‘Dubai World' sparked a financial crisis and triggered a price war in hotel room rates.
· Luxury holidays could be available at knocked down prices with potential savings of about 17% compared to the beginning of 2009
· Holidaymakers will also be attracted by the opening of the world's tallest tower, Burj Dubai, complete with an observation deck on the 124th floor on January 4
· Dubai may also benefit as a stopover destination for England fans en route to or from South Africa.
Egypt:
· Like Turkey, Egypt is now an established holiday destination and has made the transition from cultural destination to good value beach holiday suitable for all the family
· Good quality hotels, flight times under five hours, and the ‘X-Factors' of coral reefs, the Nile and ancient history create an irresistible draw
· Established Red Sea resorts will be joined by a brand new resort on the north Mediterranean coast next year, the White Coast, opening up the area around Alexandria, Egypt's second city and home to a Roman amphitheatre, catacombs of Kom Ash-Shuqqafa and Biblioteca Alexandrina. While, to the west, El Alamein, not only famous for its battles in World War 2, is also home to a Greco-Roman City discovered in 1985. Cairo is also within excursion distance
Turkey:
· Turkey's location outside the Euro zone means it offers great value for money and is one of the few destinations to have attracted more British holidaymakers this year compared to 2008
· The increase in all-inclusive hotels helps holidaymakers keep a lid on budgets, but the increase in the quality and diversity in Turkey's hotels has helped it to continue to attract a broader range of visitor in recent years. Resorts have also developed family friendly attractions such as water parks to keep their offering fresh
· Big tour operators are set to increase their programmes in 2010 and more flights are planned for the summer
· It's 2010 X-Factor will be the exotic city of Istanbul designated as the 2010 European city of Culture. Top cultural attractions are the Blue Mosque, Hagia Sophia Church and Topkapi Palace, where ruling sultans of the former Ottoman Empire once lived.
The USA:
· Building on the Obamaboom, the "Dan Brown" effect looks set to increase visitor numbers to DC and Virginia, with special tours already on offer around the city
· New York has seen the greatest amount of hotel development in 10 years and 2010 will see an increase of 5,500 additional rooms
· Families will flock to Florida from spring, with the opening of the Wizarding World of Harry Potter at Universal Studios Islands of Adventure
· Another huge hotel will open in Las Vegas, and BA has new scheduled direct flights. The downward pressure on prices to keep seats filled could create some excellent deals.
· And the Visit USA Association reports that touring the US will be a key trend for next year
Germany:
· Closer to home, and although situated at the heart of the euro zone, Germany looks bound to be popular with British tourists this year with a tax on hotel stays, due to fall from 19% to 7% in January
With permission from Travelmole
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