Virgin Holidays is introducing long-haul package holidays for single-parent families in a bid to stop pricing discrimination.
The initiative is being launched with 10 Caribbean resorts, including all four resorts within the all-inclusive Elite Island Resorts Collection.
The operator said there are no current plans to extend it beyond the Caribbean.
The move comes after the latest figures from the Office for National Statistics show there are nearly two million Brits in single-parent families.
Rosie Ferguson, CEO of UK single-parent charity Gingerbread, said she hopes other operators will follow suit.
"Families come in all shapes and sizes, and single parent families make up one in four families with children in the UK. But we constantly hear from single parents who find themselves 'priced out' of family activities," she said.
More info here
Courtesy of Travelmole
Whilst I welcome any attempt to help single parent families, I am sceptical that this will help many of those 2m single parent families referred to. I can't see that the number of them who will now find Caribbean AI holidays affordable as a result of this is going to be significant! Now if it was the likes of Thomson or Thomas Cook making Mediterranean destinations more affordable for single parent families I could see that making a difference but longhaul Caribbean luxury resorts? I don't think so - Virgin is targetting a very small potential niche market here.
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