The Riu Tikida Dunas Clubhotel is a fairly modern unit, quite large at over 400 rooms, and very popular with families. This is not a hotel for folk who don’t like to be continually surrounded by large numbers of very young noisy children. Screaming babies at breakfast and young uncontrolled children running around the restaurant during dinner are common. The kids are free to have fun their way.

The food in the hotel is fairly good, with reasonable choice and quality. The main buffet restaurant is only just large enough to accommodate the number of guests in a single sitting, and this has been achieved by tightly packing tables in rows, in the style of a factory canteen.
It achieves much the same ambience...
There are two theme restaurants on offer at no extra cost, the Moroccan which does have a little style, and the Italian, which offers the same atmosphere one would expect of a school dining room. Both are not what one would expect as a la carte restaurants, and it’s a serve yourself buffet in both cases and there’s again no restrictions on highly active children.

The bedrooms are quite large, but the hotel construction is actually low quality and cheap with tiled floors and absolutely minimal sound insulation. This results in a very noisy place to stay, and one hears bedroom and toilet noises from one’s neighbours one would really rather NOT listen to.
It’s easily possible to hear complete conversations from next door, and if you get someone who snores badly in the next room, you will suffer. The beds are some of the hardest in the known universe and the bathrooms, while adequate with good shower facilities, really do need renovation with chipped baths and crazed tiling showing significant age.

The hotel staff are friendly and do try to please, though French guests, who far outnumber Brits, do seem to get a little more attentive service

The hotel is located a significant distance south of town, next to a good section of beach but there’s not a lot of life around it in terms of bars or restaurants.

The UK TUI/First Choice organisation labels this hotel as platinum standard, but it is really difficult to see why.
It is, I guess, a 4 star based on facilities since there are TVs and telephones in the rooms, and sachets of shampoo in the bathrooms. And security boxes, mini fridges, and hairdryers.
But I don’t think it’s really a quality place to stay, the TUI organisation offers much better hotels across Europe than this.

While I was there the hotel was completely full, in fact it was quite heavily overbooked, to the extent that the hotel was looking for volunteers from 20 rooms to be shipped off to their Marrakech hotel for three days in order to accommodate new arrivals from a French golf group.
The horrible flight timings offered by UK TUI flights result in many guest requests for late checkouts but because the hotel is so full or overfull most folk are disappointed and spend 7 or 8 hours stuck in the hotel lounge after being forced to checkout at lunchtime.