Disappointed not to be able to give a 10 on my second visit, but since new ownership (The Roxy Luxury Group) things have nosedived.
Majority of staff were not as friendly, efficient nor did they understand basic English when ordering a straightforward drink.

The hotel is crumbling, literally, with massive cracks on the outside of the main building and most of the decking in a bad state (massive holes and not nailed down properly that saw people constantly trip up).

The food was geared towards the Bulgarian and Romanian clientele - which is a good call by management but disappointing for those who don't fancy tinned vegetables and plenty of cakes for breakfast.

Always enjoyed the food in Turkey, having visited dozens of times, but found this hotel's food uninspiring - especially the Turkish a la carte as staff were terrible and food so ghastly that even the stray cat turned it's nose up at the meat!
Location is really lovely, the pool fantastic (except for the shoddy workmanship around the edge), palm trees well placed, the beach pretty good (wasn't fine golden sand like it was when it opened), the sunlounger furniture is good but a lot of them had holes, the alcoholic drinks not bad but lacked the ingredients they claimed were in them (such as vermouth) so very limited.

The rooms are terrific, beautiful balcony and modern feel although compact. Always wonderfully cleaned but the mini bar is only re-stocked if you call reception and request it.

The entertainment team are enthusiastic, the leader does a great job. But they always play club music so loudly that it is irritating and being next to the children's swimming pool with expletives and sexual references in the lyrics was shocking.
Ambience lacking because of the constant thumping loud music, and no longer warrants a 5-star.

When I first visited it was when the opening week of Aurum Moon in 2016, and it was pretty perfect.

This time it felt more like a mixture of being in a hotel in Magaluf but with families with young children.

The entertainment was always geared towards families with young children, so at 10.15pm the hotel became deserted.

Gone was the massive bar with four friendly staff and a plethora of excellent drinks - which used to be the beating heart of the hotel from 8pm when I first visited.

Roxy Luxury Moon has ignored the fact that this hotel needs some tender loving care in terms of repairs and maintenance. And instead seem to be on a cost-cutting exercise.

Won't be returning for a third visit until they up the ante with the food and drinks. Very disappointed as had intended to take a group of 20 there in October.