Hi Mark, this hotel is fantastic!! We have been to what many people call the best all inclusive (?) in tenerife (Bahia Principe), many times and will definitely return, however, we feel this hotel is equally as good in terms of food, drink and pool areas . Where this hotel probably beats the B.P. is childrens facilities/entertainment, night time entertainment, rooms(all suites!) and location. During our stay the hotel wasnt even half full and I guess that this is down to the fact the hotel had only been open for about 9 months. I'm sure that once word spreads how good this hotel actually is then I'm sure it will become as popular as the B.P. The only down side being that it's another 25 minutes further from the airport. If you look on tripadvisor at the reviews you will see that the majority of reviews give it 5/5.
We are planning on having our main holiday there next August as our recent one week visit was to check out another potentially fantastic all inclusive hotel in tenerife. We were not disappointed!!
My only other concern is regarding the tour companies pricing for next summer. I started a topic regarding next years pricing on the tenerife forum and was then directed to another existing topic by the HT Mod. Basically, if the tour operators haven't got their early pricing system wrong then they stand to lose a lot of customers. Looking at most comments, this does not just affect the eurozone but worldwide!! If you would like any more answers, please feel free to ask.