It's really sad for the folk employed at these branches
- but it's the same situation in my town and across the UK, and it has to end soon I reckon.
They are selling exactly the same products at exactly the same prices with exactly the same company policies.
First Choice vs Thomson or Thomas Cook vs MyTravel - it's just a mirage maintained by these two German giant monopolies to create the impression that the previous organisations still exist.
The costs of two real businesses maintaining two false businesses must be huge, and when one monopoly cracks and cuts costs, then I'd bet the other will follow within months.
As you say - Internet sales are eating way at volumes for both shop fronts - and that's going to continue to increase. The argument that one could in the past obtain real travel experience and advice from the shops is going away rapidly, as they cut costs by hiring cheaper inexperienced juniors, and actually, the whole selling model of the shops in these times is probably doomed.
In store they simply cannot put in the same amount of research time at zero cost that customers can put in themselves at home in just one evening on the internet.
One sees lots of posts on HT suggesting that one finds a holiday oneself on the internet, then ask the store to "beat the quote". The only way that can be possible is by cutting their margins - to the bone - and eventually eliminating the stores completely.
It's sad - but unfortunately it's the future, unless the stores can find some real added benefit for their continued existence.