last year was quieter than the year before no doubt, and better for it Iin Iclemer anyhow) it's not the prices, which are still good IMO, the food is great I have not had many bad meals in Turkey (one in 3 years).
Holiday fads come and go, a few years ago Turkey was all the rage, there will be somewhere else getting all the attention.
I remember going to a resort in Southern Spain, the Germans had abanded it for Turkey, it was quite sad, there was loads of German Bars closed up.