I've been to Benidorm five times and go again on Friday (8th April) then in September. I've stayed at the following hotels/appartments
Dynastic park (Sept 2002)
Las Torres (Sept 2003)
Ambassador Playa (Sept 2004)
Torpa Apartments (Dec 2004)
Herreo Apartments (Sept 2004)
Herreo Apartments (April 2005)
Gemelos 2 (Sept 2005)
I had never fancied Benidorm prefering Tenerife but decided to give it a go on a family jaunt (they go twice every year) consisting of 25 in 2002, first impressions were that it was a dull dreary rainy place (It was 6am) when we were dropped off at Dynastic park, members of my family had experienced a mis-fortune with money and passports going missing at the reception within the first 5 minutes so it was a great start for me, How I wished for Las Americas at that point!!. But for me the atmosphere at night in Benidorm won me over, as opposed to veronicas in tenerife and being bugged every 2 steps by PR's and it's over aggressive attitude it had a friendly atmosphere, it catered for all ages and the choice was unreal, it really did have something for everybody, i also found it a lot cheaper than what i was used to in tenerife (I had been there 14 times in the previous 7 years) and the place was winning me over as I also felt it was a more cleaner than las americas, I had seen a decline in Las Americas the last time I went in 2002 and haven't returned since. Other than my first half an hour the first time I went to Benidorm I can hand on heart say that I have thoroughly enjoyed every minute of my holidays there!!.
Apologies for going on a bit!
Updated 2008 - Now been 20 times, and me 21st coming up in September