You mean to say you can earn status quicker than me ! This is unfair !
Quite a few new routes there from LGW , some of them do appeal to me for summer breaks , I do now like flying from LHR , it's about an hour drive away with LGW about 30 mins .
I think this is really to compete with Easyjet ( in a very small way admittedly ) BA can earn quite a bit from leisure travellers from LGW , for too long they've allowed EJ to become extremely dominant , the flights I've been on have been very full and with families too , it's a small step anyway .
SMa , you could even argue that they could just be Heathrow Airways , although they are now committing a bit more at LGW , I suppose from a business point of view they offer more where the population is , 10 million live inside the M25 and 5 million in the whole of Scotland approx , a strong case could be made for Manchester too , that would have a strong catchment area .
I imagine working from a hub they can offer more direct flights from there with domestic flights feeding in than offering a bitty and less choice direct service from other UK airports . I still think that's offering the British people a service , although I agree with your point with it being better for some than others .
Doesn't Ibiza appeal to you then

, One strange fact is that BA will fly to Ibiza from LHR, LGW , LCY and EDI , not sure if any other European destination is served from 4 airports in the UK by BA ????