W London - Thanks - I have been harping away for months on this forum regarding getting cheaper holidays. You hit the nail on the head and I could not have said anything better. Incidentally, if you book mainland Spain it is likely that you will get even cheaper quality holidays.
However, I'll say my piece again and the rules of thumb are:-
(a) Decide on a location an book privately and directly through an apartment owner. Agents will charge a commission.
Remember, these guys will probably charge more during January bookings and will drop prices from March. Some will even drop prices on bookings this time of year because they will save in effort and advertising. You will more than likely get an apartment far superior (without having to pay for extras like airconditioning etc).
(b) Use low cost airlines and book during one of their many sales. Tip:- These airlines charge less for specific amount of seats and you might save a few bob by booking individually. For example, if they have 3 seats left at a price and a party of 4 books it is likely that the computer will reject the booking at the lower price.
(c) If renting a car, shop around.
OR
(d) If holidaying in May or earlier or September and later wait for lastminute deals from Travel Agents. Believe me, they do not want to see half empty aircraft leaving the UK for holiday destinations. But, you will have to be flexible in what destination you wish to go.
Stick to my advice and you will have at least two holidays per year cheaper than your normal one holiday.[Wait for the anonymous members of the Travel Industry to come on denying my advice].