Taggy.
As you are only there for 4 days

I would go to Altea on market day and here you can kill 2 birds with 1 stone and buy your Spanish cookware
You can also go to Albir either on your way back from Altea, or make it another day out.
I personally, prefer Albir...I don`t know why

it`s just the feel of the place, I get bored with Altea sorry
You can also go up to Finestrat Pueblo, this is a typical Spanish village in the mountains, and has some stunning views..
It`s all down to personal choice, but I was sooo busy in Benidorm over xmas, that I only got as far as Altea this visit.
Besos xxx
Sanji