After going to Benidorm once in the mid 80's, I can't see the attraction. Why do people want to go to a concrete jungle, amongst other British people, eating only British food, drinking in British run bars? Spain has so much more to offer. Including the current best reataurant in the world, elBulli. Much better beaches elsewhere if thats your thing, beautiful cities and some stunning scenery. I think people just like what they know