Thomas Cook is getting substantial coverage in the national consumer media today after launching a service allowing customers to pre-book sunbeds in resort.
For €25 (£22) customers will be able to book a lounger for the length of their stay, preventing the usual battles over the best spots.
Thomas Cook said it expects the service to be popular with families who want to make sure they can spend more time together.
It will test the service at three of its own-brand hotels in Lanzarote, Gran Canaria and Fuerteventura from the end of February.
If successful, the service will be rolled out to 30 hotels by the summer.
Under the scheme, up to 20% of sunbeds will be bookable, leaving the rest free for early risers.
has prompted predictable headlines about sunbed wars in the tabloid newspapers.
The Sun's front page today reads: Wish you were herr? Victory as Brits can FINALLY beat German tourists to hotel beds with booking app.
The Daily Mail wrote: Finally, an end to German sunlounger dominance!
Courtesy of Travelmole
What do you think? Would you pay £22 to ensure you have a sunbed?
I avoid hotels where you would need to do it. I just can't be bothered with it.
As for Germans reserving other beds, to be honest it;s brits in my opinion. I can't see how the levy would work, folks will still get up early and reserve or queue
You have to choose from a map before you get there. You may find you don't like them when you get there- too much/not enough shade.
or you may not like the folks sitting near you
never thought of that!
However, the stress involved was awful! Panicking incase all the beds were gone (we needed 3). At that particular time it was the Germans, who started it the whole sunbed war IMO. At a particular hotel, because the sunbeds were locked up of an evening they would nab their spot by tieing a towel around a chair to an umbrella. Nightmare.
we did it about 20 years ago- well OH did! But getting up for 7am isn't supposedly to be part of a relaxing holiday. We have mainly done long haul over the last few years and many nationalities just use a sunbed and then go off taking their towels. It actually just solves a lot of the problems.
The hotel had big signs up about removing towels from beds reserved but not used -but it never happened whilst we were there - in fact some people were actually using room towels then abandoning them!
As to Thos Cook "bright idea" - who is going to police the reserved areas ? ie customer pays in advance but doesn't come down to the pool until 11:30am so someone else moves in -who will move them on ?Not the hotel staff I bet and the reps will be beating a hasty retreat!!
A German newspaper has led a counter-attack over Thomas Cook's sunloungers, declaring 'zis means war' as it emerged they can also use the same booking system as Brits to bag the best spots.
Not a sunbed person myself. prefer to lie in the beach. Do use a sunbed ocaisionally if using the pool. I can only see this scheme causing more problems also think the Brits are as bad if not worse than the Germans however for sheer rudeness the Russians are way out in front.
The other problem is that some might actually book the holiday purely because of the prebooking of sunbeds. However, not everyone will get the email from TC with the invite to book.
Yes and how many will book it and when they get there will not like the position, so can they move the bests to better spot then? I can see the reps at the hotel being inundated with various issues
From what I've read Miss Pink, they will have a map of positions to choose from. A bit like booking your seat on the plane. First in best spot 😂
Unless you have been to the hotel previously its difficult to judge just by looking at a map/plan.
I suspect that the early 3 locations test will be a disaster -so the plan to extend to 30 hotels in the Summer, will be quietly shelved!!
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