And how did the Virgin boys shape up Andy66? I need to know because I always choose the airline to fly with on the basis of the attractiveness of the cabin crew - not!
Seriously, I'm not convinced that these humorous safety videos are any more effective than the traditional 'stand at the front' cabin crew deliveries. I stopped watching the Virgin one on the link above because it went on for far too long - I got bored and I'd have done the same on the plane. I loved the Air New Zealand one because I was too busy testing my Tolkien knowledge and seeing how many of the characters I could attach a name to, to actually pay attention to the information - and I would have been too busy doing that with my travelling companion if I been watching it on a plane for real. I loved the cuteness of the Thomson one - I saw it for the first time on a plane and was too busy oohing and aching along with the person in the seat next to me to actually pay attention to what the kids where actually saying.
In each case if the information had changed, including in a significant way, from what I've heard before I wouldn't have noticed because I still wasn't paying attention to what was actually being said. I know that airlines have to go over these safety instructions at the beginning of each and every flight and I know that it's a problem that most of us have heard it so many times before that we pay no attention whatsoever but I'm not convinced that these quirky or humorous videos actually catch our attention any better apart from the 1st time we see them. And even then do we really pay any more attention to information itself or do we all get wrapped up in the medium that we switch off from the message just the same? I think that devising these novelty videos and uploading them up onto YouTube is simply another form of PR and advertising.
I'm not convinced that they are any more effective as safety announcements when actually played on the plane than the traditional ones. In some ways it is the other way round - I find it easy to ignore a video in the seat back and much harder to ignore a real life person who is trying to make eye contact with me if only because it seems rude to do so and where I know that they are doing it as part of their job and should be accorded the courtesy of me looking at them whilst they do it. And whilst the video quality was poor at least the majority of passengers did seem to be actively paying attention to the South West steward.
SM