Quite right, Ian.
In the middle of summer, you've got 3 basic choices if you don't want long haul.
One is to go to the Canaries, Lanza in particular, where the heat is tempered by the wind, and it is fresh and pleasant. Sure, there are days when the beach is too windy, but there are sheltered beaches in the south of the island or you've got your pool area.
Another is further north around the Med, where the heat and humidity can make it unpleasant for some and hard to sleep at night. A lot of people don't mind that though.
Or you can holiday further north again where there is no guarantee of the weather.
You pays your money and you takes your choice!