Same as Rachincov. Will be out all day from early (well, 9am ish) and daughter will be in and out of pool all day. We tend to grab a parasol or buy an umbrella so that we can shade ourselves during the hottest part of the day and so that I can make daughter sit in the shade periodically. We usually head back to our apartment for about 4pm ish to shower off and chill our for a couple of hours. The only difference is that I do love the sea so dont mind the beach in the slightest.
Always use high factor sun creams and im very OCD about covering daughter up, will make her wear a hat ALL day and (much to her disgust
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oh the fashion conscious
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) will make her put a tshirt on over her cossie at around midday for the next few hours. Its a pain having to carry 2 or 3 of each around (so that they can be changed when wet and dried out), but it ensures that head, neck and shoulders are not constantly exposed.