I booked last night for 2013
2 weeks AI at the Zoraida Resort July 14th 2013, from Birmingham for 2 adults and 2 kids.
The price stayed the same from the day they were released and I was afraid that the free child place would go if I left it any longer.
I booked with Direct Holidays - TC had the same holiday at the same price but DH had the 20kg luggage & inflight meals included. I was very surprised that TC wouldnt match the DH deal price (with the extras included), in fact I have called the TC shop for a few prices and I find now that they arent prepared to drop their prices or price match as much as before.
I went through Quidco and got 3% cash back (£75ish)
I also noted that Thomson & First Choice tend not to use the same accomodation as Thomas Cook & Direct thus making it harder to go back and fore to beat the price down...very clever lol