I have a caravan there!
It's a lovely area ... take a ferry trip over to the Isle of Bute, the Isle of Arran, Isle of Cumbrae (very cycle friendly - some pics on my website) or across to Dunoon .... or take trips to Largs, Ayr, etc ... you also have Loch Lomond not a million miles away, or leave the car and jump on the train to Glasgow for some shopping ... tons of stuff to do!! In fact, if it's a sunny day, we sometimes take the deckchairs and just park up south of a wee place called Seamill and sit on the beach .... sand, blue skies, and the isle of arran in the background ... lovely!
If you are looking for major supermarkets, there is a 24hr Tesco in Greenock (around 7 miles away) and Greenock and Largs both have Morrisons too (7 miles to Larg as well) .... although i have to say that the Londis shop in Inverkip is quite good, does a nice french loaf, and is much handier to Wemyss Bay
I tend to avoid the onsite Bar as i find it's a bit extortionate, but there is another campsite further up the hill from Parkdean, and the social club there is cheap and cheerful ... never tried the Wemyss Bay hotel yet for some grub - i hear they do a decent Indian, but can't confirm sorry!!
Hope that helps!!