The 24-hour resort service goes live in the Canary Islands via a Tenerife call centre from March and will launch in Spain, Greece, Portugal, Cyprus, Malta, Turkey and the US this summer.
The service, bookable online at destinationcare.com, will be sold as an 'insurance top-up' to the trade at £3 per adult and free for children, although a £2 mark-up is recommended
http://www.travelweekly.co.uk/articles/article.asp?liArticleID=20575&liArticleTypeID=1&liCategoryID=1&liChannelID=7&liFlavourID=1&sSearch=&nPage=1
So what do people actually think of this, is it really a good idea