Well I just got back and, reluctantly, I've come to the conclusion that I won't be returning for a while
It's not wholly problem with Benidorm, it's just that an exchange rate of a pound per euro is just not on.
Two sunbeds and an umbrella is twelve euro/quid just for a day on the beach. Go up the coast to Javea and it's a whopping eighteen euro/quid! I'm not hard up but that is just silly money.
It's no better at night. I paid £11 for two bottles of Mahou and two Fanta oranges in the Zodiac and that isn't the dearest place by a long way. A Bacardi breezer cost £5 in Stardust. That is enough for a whole meal in a Chinese restaurant! The prices the bars are charging aren't the worst thing though, a lot of the cabaret bars seem to have moved their top acts to 10pm, so you see one good act and spend the rest of the evening being hassled by the most extraordinary number of props I've ever seen, trying to get you in to watch the dross. They are even at it in broad daylight! A LOT of the "British" bars will be going under this year, unless there is a massive increase in the numbers of British holidaymakers later in the summer, desperate to escape our promised "hot summer".

So, given the weather we've returned to, I just don't know where we'll be going next year
Maybe the exchange rate will pick up. It will have to get up to 2 euros before I go anywhere in the EU!
(Maybe I'll still sneak off to Beni for a long weekend on my own. I'm happy drinking in the cheap bars and sunbathing on a beach towel!)