The Stock Exchange mention is important. Remember that, last year, the company's management gave a profit warning due to the unco-operative nature of cruisers.
If you look at the news for 8th April (I think) you will see that there was a change of Secretary and Director.
The Independent has called their appearance on the Stock Exchange a contender for "the most disastrous float of the past year"
see:
http://news.independent.co.uk/low_res/story.jsp?story=626214&host=3&dir=97
You can see a nice graph of how the company's shares have zoomed from 44p to 10p in the Mirror:
http://mirror.sharecast.com/cgi-bin/sharecast/story.cgi?story_id=461459
Seems that investors were cutting their losses before the end of the tax year. How about buying a few shares and asking questions at the AGM?
Presumably, the Express didn't respond to the ASA because of the impending court case (which the company hopes can be avoided by a settlement) - otherwise, what happens to the cruises if the company wins but can't pay up?
Incidentally, the ASA (which is by no means unimportant) is looking into two promotions involving city breaks.
Happy cruising folks!