I guess I'd better post my views and say thank you to everybody for replying to my intriguing question.
I have often asked myself why I want to keep returning to Benidorm, especially when the first time we went, I hated it for the first few days even my kids say "Mum, not Benidorm again".
I can't say it's for the club acts because I tend not to see them, and the only one I really like going to see is "Moff" because I am a big "Queen" fan, but his spot gets later each year and by 1-30 am, I'm ready for my bed these days.
The food and friendliness of the people can be found in other resorts and I have made some wonderful friends both in Benidorm and on the Costa del Sol.
I hate the flying and the transfer from the airport, but when I have unpacked and we have sorted ourselves out, we then take a walk onto the promenade, and it is here when I turn the corner and step onto the promenade that something happens to me, I guess this will sound really stupid and sloppy, but I experience something that I cannot put into words, I never have this feeling in other resorts"¦although La Carihuela on the CDS comes near, and I have a general feeling of uplifting, but in Benidorm the feeling is much stronger, more uplifting and indescribable.
I still hate the Chinese tat shops with vengence,

I fear that they will drive everything that is Spanish away ( what is left) I sat back and watched what the Asians have done to the Canary Islands and I dare say the Brits as well"¦it breaks my heart to see a culture, (choose where it is) eroded by the force of greed and especially for me, a Spanish culture.
A fine balance between Nations in a resort, thus giving the tourist a choice is quite acceptable and a good thing, but when one imposes itself in mass, to the detriment of the natives, then that upsets me.
So, despite all her faults, I must be in love with Benidorm

because I can`t explain how I feel and don`t think I will ever be able too...even Mr Sanji can`t give me an answer.
Gob smacked for once.
Besos xx
Sanji